» Latest News » Pets now a big part of Brits online and offline social lives, says study

Pets now a big part of Brits online and offline social lives, says study

Posted by: Samantha Bartlett  Date: 19/04/2013   Category: Latest News

New research shows that pets are taking over Britons social lives, according to bbb-news.com.

The data, collected by VoucherCodes.co.uk, claims that 4.1 million people in the UK are making pets such a big part of their lives, that they are taking over their social activities both online and offline.

Instead of just staying in their dog baskets, or travelling through their cat flaps each day, the research suggest that some pets even have better social lives than humans these days, with 14 per cent of owners (1. 8 million) now taking their pets to the pub or a friend’s house on a regular basis.

A further 2.3 million also regularly feature their pets on their online profiles for social media accounts, such as Facebook, Twitter and Instagram. One in seven ‘Petstagrammers’ even admit that they post more pictures of their pets on their account than they do of friends and family.

Talking about the research, Duncan Jennings, co-founder of VoucherCodes.co.uk, told dailymail.co.uk: “People have always been proud of their pets and it’s interesting to see how this has now transcended to their social lives and in particular social networking.”

He also claimed that much of the trend has been fuelled by celebrities, saying: “Like many trends, celebrities are leading the way by pampering their pets before posting pictures online.”