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Pets sell homes, report says

Posted by: Sean McGrath  Date: 08/02/2013   Category: Latest News

When it comes to selling a home, having a pet on display may actually increase the chances of success, a report claims today.

Traditionally pets have been ushered away from the house when viewings start, but a trend in New York now seems to be making its way over to the UK – where Rover, asleep in his dog bed, could be a selling point of the house.

The new craze is called ‘pet placement’, reports telegraph.co.uk and can humanise a house. This is especially true if the house is in an urban location, which might feel cold and unwelcoming.

An estate agent in New York, claims that he sold a penthouse apartment thanks to the placement of a dog in the brochure.

This may come as welcome news as the UK’s pet population continues to rise. Pfma.org.uk estimates that 48 per cent of all households have at least one pet.

‘Pet placement’ seems to be working for those in more rural areas too, with pictures of dogs gazing longingly across fields or settled in front of the fire.

Antonia Rowe, who has a five bedroom house in Cornwall on the market said: “It wasn’t a conscious decision to include our black labrador in our brochure…but Lottie is such a big part of our lives that we didn’t want to move her when the photographs were taken.”

“I think she helps buyers to imagine what it is like living in the house,” she added.