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World record-breaking dog walk event expands online presence

World record-breaking dog walk event expands online presence

Posted by: Chris Taylor  Date: 25/11/2012   Category: Latest News

An internationally-recognised and record-breaking dog walking event could become an even bigger spectacle after investing in its web presence, shieldsgazette.com reports.

The organiser behind the Great North Dog Walk, which is official recognised in the Guinness Book of Records as the largest organised dog walk in the world, has recruited a new computer expert to help bring the event to an even wider audience.

Steve Richardson’s appointment as the new technical wizard behind the Great North Dog Walk website means that fans of the event will have even more ways of keeping up-to-date with the latest goings on. That’s because Steve’s promising to develop a whole raft of social features for the site.

“The last guy did a fantastic job, so I’ve just given it a bit of a shake-up. I’ve set up Facebook and Twitter on the website,” he says.

With the new features in place, organiser Tony Carlisle hopes that even more four-legged fundraisers take part in the spectacle, which is held annually on The Leas in South Shields.

Over 20,000 dogs took part in the event last year, solidifying its reputation as one of the biggest and best occasions of its kind. At the end of each dog harness, spectators can expect to see one of 185 different breeds taking part in the event, says greatnorthdogwalk.co.uk.

The level of attendance rates that are recorded today are a far cry from the 327 dogs that walked the original three-and-a-half mile course in 1995.

“With the help of the local community and Steve Richardson, we can make the walk bigger and better,” said Mr Carlisle.

“Steve has already made massive changes by including Facebook and Twitter on the website, and modernising the site in general with some great innovations,” he added.